I often think similarly about attendance at theatre vs. football games, but then again, I adore theatre, and I don't get why everyone wouldn't. (In spite of the smiley face, I mean it--what's not to love about the theatre?)
But to get to the point, I wonder--if our entire worldview were different and was based on cooperation vs. competition, would theatre fill stadiums, and would football teams fight to fill bleachers?