Written by person who did light cover on subject but never really shopped in one, wrote a little snarky, implying bare box store brands dressed in confusing packaging... vs higher quality than brand equiv... have my list, but as eg their Muesli I would put up against anything out there, including Alpen hands down at less than half price.
So I chose to look at it from amused stance, as people out there adapt to simpler shopping stripped of over choice, over processed, over priced hype.
Yes they sell frozen ready to eat convenience food, but beside that box of Chicken Kiev, is a 6 lb natural source roaster chicken for .79 pd, everyday price.
Could add more but I do not work for Aldis
http://www.nytimes.com/2011/03/30/bu...html?src=busln