I admit it. Once DH installed the programmable thermostat, insulated the attic, and we got better energy star appliances, I stopped paying attention to the power bill.
Then, in cleaning out the file cabinet, I saw an old bill and noticed that our electric bill (all our power is electric--no fuel or gas) is about the same as it was before those power-saving features were added.
So I've turned my attention back and I realize that we have been using a crap-ton of electricity! I went online and saw that the "budget billing" feature that was supposed to give us roughly the same bill each month was actually not encouraging us to think about our use of power, since there was no feeling each month of "oh, I guess we used more/less b/c the bill is higher/lower than usual." Nope, instead the bill was about the same all the time, making it seem (to the wilfully blind) that it didn't matter how much electricity we used. So DH canceled the budget billing, and I'm going around turning stuff off when not needed, without making us uncomfortable.
In one month, we dropped our use by nearly one-third. Like I said, Holy Crap, right? Now that I've opened my eyes to it, though, I'm looking forward to seeing how much I can keep the bill down.