I know. But people are going to buy tents and parkas, and backpacks. They might as well buy them from a company that runs ads telling them NOT to buy their products, and one that does their own research on how bad the raw materials are for the planet so they can design clothes that eliminate or minimize their use, and which markets and sells their own used clothes and who only hires farmers who use sustainable farming practices and who turns back profits back to the environment and who bakes sustainability into their core values.