You're right, but back when I gave it up for Lent, it was fairly soon after Michael Pollan's book, the Omnivore's Dilemma, came out--which was highly influential in bringing public awareness to unhealthy food production practices. So the market hadn't had a chance to catch up. I could not find any bread without it. I had to make everything from scratch. Trust me. I wouldn't have cooked so much if I didn't have to! I agree, that local sources were far less likely to have it.