So people are supposed to be so lacking in righteousness they take no action at all, for some alleged privilege that they allegedly don't know about (but probably do in reality, come now)
Basically whether or not focusing on BP is the right tactic, people often make considered judgement (as considered as anything Eisenstein has thought) as to whether to engage in activism over a particular issue, and it may often weight pros and cons. But it has cons, yes look activists don't always feel they have the power to singlehandedly create utopia out of whole cloth, and by and large they don't wield much power either, they often have to focus on a particular issue, focus on the divestment of a college is showing how little power is wielded by them anyway. The Caltech stuff was probably actively engaged in by climate scientists scared out of their minds, although then clearly the issue is fossil fuels not just BP itself, but people sometimes focus on a narrow winnable battle ...