We picked up a turkey and some other items Weds, and it said at the refrigerator case that the turkeys were $7 off. When we got home, we saw that we didn't get the discount and we looked at the flier and apparently we needed to get a coupon from the customer service desk to give to the cashier. It would have been nice if cashier had mentioned it, and the store was totally empty at 7 AM, so there was no chaos going on. So DH went back to the store and got the $7. As an aside, that is just another reason to love Market Basket, where there are no loyalty cards or hoops to jump through to get their deals. Every week they have stuff on sale, and it just costs less when you check out, what a beautiful thing. The store we went to Weds was Big Y, and those hoops help reinforce our preference for Market Basket.