I went through a stage about 15 years ago when I only drank the expensive stuff from Starbucks. Once I decided to stop that foolishness it took me a while to re-acclimate myself to my now beloved Maxwell House and I don't want to have to go through that again. One disclaimer though, about once a month I talk myself into getting a Starbucks Caramel Macchiato but at $5 plus for a grande, I kick myself every time.