I am starting to get a little alarmed how difficult it is to be truly anonymous in this culture, or to be able resist being seen everywhere, having our browsing history up for grabs, and having our preferences and proclivities tallied and used to direct our consumption.
I just read this article about Surveillance Capitalism.. very interesting read and totally believable:
For 19 years, private companies practicing an unprecedented economic logic that I call surveillance capitalism have hijacked the Internet and its digital technologies. Invented at Google beginning in 2000, this new economics covertly claims private human experience as free raw material for translation into behavioral data. Some data are used to improve services, but the rest are turned into computational products that predict your behavior. These predictions are traded in a new futures market, where surveillance capitalists sell certainty to businesses determined to know what we will do next. This logic was first applied to finding which ads online will attract our interest, but similar practices now reside in nearly every sector — insurance, retail, health, education, finance and more — where personal experience is secretly captured and computed for behavioral predictions. By now it is no exaggeration to say that the Internet is owned and operated by private surveillance capital.
In the competition for certainty, surveillance capitalists learned that the most predictive data come not just from monitoring but also from modifying and directing behavior. For example, by 2013, Facebook had learned how to engineer subliminal cues on its pages to shape users’ real-world actions and feelings. Later, these methods were combined with real-time emotional analyses, allowing marketers to cue behavior at the moment of maximum vulnerability. These inventions were celebrated for being both effective and undetectable. Cambridge Analytica later demonstrated that the same methods could be employed to shape political rather than commercial behavior.
The application of facial recognition to be able to identify criminals is a double-edged sword. A lot of information can be caught on cameras, and may help avoid arresting innocent people. But the framework of the argument is much bigger... We are entering a whole new world.
As I read that article on surveillance capitalism, it freaked me out a little. I don't like being an open book for anyone who wants to "know" me without my permission.