Feel free to move this if it fits better somewhere else.

The posts of the day have me thinking about Data Gathering. How Big Brother (whether you define that as government or something else), seems to take an almost prurient interest in gathering as much nunya information about everyone as possible.

Once upon a time I was fearful and affronted by this. I was protective and paranoid. My word, I can't take a breath without some "personalized" thing being shoved in my face by a complete stranger. But lately, I seem to have come to this fatalistic conclusion: oh, do your worst. I'm not buying your crap no matter how much you market me. Not buying crap is the cornerstone of my life now. Just stop stealing my time.

Do you feel a need to protect your privacy? How concerned are you about identity theft or some other really negative consequence of not being vigilant, and what do you do about it?