What I wrote is called the platinum rule, which is a common concept in business circles. It’s shown to increase employee relations and customer service scores.
https://www.inc.com/peter-economy/ho...very-time.html
Yes it’s more difficult to know your audience. But it’s worth it.
To give pleasure to a single heart by a single act is better than a thousand heads bowing in prayer." Mahatma Gandhi
Be nice whenever possible. It's always possible. HH Dalai Lama
In a world where you can be anything - be kind. Unknown
I am also wary of bringing business marketing principles into personal relationships. I'm not trying to sell things to my friends, nor do I want them to try and sell things to me. Nor am I trying to keep them happy while doing something they often don't have a full choice of doing. Business principles often come with ulterior motives, but sadly friendships sometimes also have them. It would be nice to fully separate out the personal from the business, but the current world has made that more difficult.
Business practices are generally predatory--not an impulse I'd like to bring into my relationships. That's my "brand," I guess.
I would have to say empathy. When we try to understand where another human is coming from, then it follows that we might be more apt to bestow on each other - kindness, consideration, respect, admiration.
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