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Thread: Fun to see a First Lady in "The Gap"

  1. #21
    poetry_writer
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    Quote Originally Posted by peggy View Post
    Sarah Palin HAS done it, and most, including many right here in this thread, have complimented her on it. Are you really so invested in the right wing Obama hate mode that you can't for the life of you imagine the first lady dresses how she likes to dress? That she shops at the GAP, which isn't exactly cheap clothing. That she just might have a little bit of a sense of style?
    If you believe this about First Lady Michelle Obama, then you must believe Nancy Reagan, Laura Bush and Barbara Bush all had 'handlers' to dress them and tie their shoes. Or is it just democrats who can't manage to dress themselves?

    What an overblown comment which says a lot. I simply said I do not believe Michelle Obama shops regularly at the Gap/ Get a grip lol

  2. #22
    Senior Member
    Join Date
    Dec 2010
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    1,528
    very interesting article here on how our First Lady's choices in clothing affect the stock value of various clothing manufacturers and clothing chains.

    http://abcnews.go.com/GMA/michelle-o...ry?id=12083501

    excerpt:

    "The study's author, David Yermack, professor of finance and business at New York University's Leonard N. Stern School of Business, performed a year-long analysis of the economic impact of Obama's apparel selections.

    He found that her choices had a major influence on clothing markets.

    "Each single appearance of hers could move a stock price by $14 million," Yermack told "Good Morning America."

    According to Yermack's results, Obama made 189 public appearances between November 2008 and December 2009. During that time, she wore items from 29 publicly traded companies, including J.Crew, the Gap, Saks Fifth Avenue and Target.

    Those companies raked in an estimated $2.7 billion as a result of Obama's donning their apparel, Yermack calculated.

    J.Crew has been one of the biggest beneficiaries of the first lady's sartorial selections. Obama has sported outfits from the popular mall chain on several high-profile occasions.

    The day after she appeared on "The Tonight Show with Jay Leno" dressed in a canary yellow outfit from J.Crew, traffic on the chain's website soared 64 percent. When she showed up at a cancer center in London dressed in a cream, hand-beaded cardigan and pencil skirt from J.Crew, the outfit sold out within hours.

    Talbots, a brand struggling to change its frumpy image, also got a bottom line boost when Obama wore its $169-dollar dress for a photo on the cover of Essence magazine last year.

    It's not just a specific label that can stand to gain. Stores that carry the first lady's favored brands -- such as Saks Fifth Avenue – also appear to benefit in the long run, Yermack found."

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    edited to add, from the same article, since at least one poster seemed to be under the impression that First Ladies get their clothing free. Personally, I think it stems more, in Mrs. Obama's case, from the fact that she did not come from money, probably has a long history of dressing well, but frugally, and seems self directed and confident enough in her fashion choices to just pick what she likes. And so, even though she is able at this point to buy the most expensive of clothes, still just makes up her own mind, and sometimes that might be a very expensive, designer dress, and other times it might be some much less expensive, off the rack clothing from ordinary stores.



    "Very few celebrities seem to have had similar impact on company stock prices, and Yermack believes that's because consumers know she doesn't get money for wearing any of her ensembles."
    Last edited by loosechickens; 6-25-11 at 11:50pm.

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