I googled the phrase and it is used frequently by those promoting superior human achievement. Excel by not consuming your hours with routine, non-creative actions and thoughts. Innovate and create value through your actions. Blah.
yea for the original quote the concept is supposed to be artistic I suppose and the consumption non-material (mostly), so it's supposed to be don't just consume content, create it or something (we will leave aside how much value a lot of "content" has anyway ha). Don't just consume news, create. But I don't see why Bezos is anyone I should take life advice from, so probably kind of just mouthing meaningless platitudes going on there.