I thought the last paragraph was particularly interesting:
Just six months later, Rufo tweeted this triumphant declaration: “We have successfully frozen their brand – ‘critical race theory’ – into the public conversation and are steadily driving up negative perceptions. We will eventually turn it toxic, as we put all of the various cultural insanities under that brand category.”
Nice that he made it so transparent that all the messaging out there in the news is meticulously crafted to deceive. And I'm not saying the Right is the only villain in this regard, btw.