You would be surprised at the number of people who think that “voting with my pocketbook” and not hiring that plumber who wears a MAGA hat is the right thing to do. Me, I completely respect competent tradesmen and I know that those people will never get their plumbing fixed because it’s hard enough to get tradesmen here of any political stripe let alone when you cut out half of them.
I still remember the scuttlebutt that came to our ears, when DH was working. One of his customers, also a Frenemy of ours, warned another customer that DH might listen to Rush Limbaugh while he was working in his house so beware, be forewarned, perhaps wear protective gear on his delicate ears.
But DH was so good, so inexpensive, so reliable, that she could not afford to NOT use him.
The forwarned guy told us about this, laughing a little, because he is a gay man who is sympathetic to certain Republican ideals and he was not afraid to say that. But the social signaling and slicing by identity was very strong even back then and that was what, a good 15 years ago?