I'm visiting the in-laws in the upper upper midwest, it's very cold here and I decided to buy a winter coat while I'm here.
Did some research and figuring what I wanted is something knee length or longer, attachable hood, and puffy/wind and water resistant. Interior pockets a plus and want it to be comfortable in the 10s-20s. Looking online the price seemed to be in the $200-$300 range.
Saturday we went to a farm supply store and I found coats, found something that was knee length and had everything except the interior pockets. Cost $129, I take it to the counter and it was on sale for 50% off, so I paid $68 after discount and sales tax. This was a great deal and I been wearing it since then and it's the best $68 I ever spent. Took the dog out for a walk at 6am and the coat kept me warm.
Generally not a fan of cold weather, if we move back to the Midwest after husband retires I would buy an ankle length jacket. Glad I have something that will keep me warm for the Midwestern Fall/Mid Atlantic winter.