Here's something I have been pondering lately - the concept of a brand. I have been doing marketing research surveys online and focus groups and such for a few extra dollars here and there - and in doing this I run across the concept of a brand. Honestly, you're talking here to someone who buys almost everything secondhand. To someone who does cost per ounce comparisons in the supermarket. To someone whose loyalty will turn for a nickel on many items. It just amazes me the time and trouble that marketers go through to establish a brand, and I wonder with the economy as it is, is this even worth their time? Or am I just brand-resistant? Or maybe marketing message resistant? Rob