Advertising for Peace

[catherine]

You know how strongly I believe in the power of advertising to change people's behavior, for good or ill.

Did anyone see this 60 Minutes segment on how a Colombia advertising agency successfully launched a marketing campaign to end guerrilla warfare during Christmas?

I LOVE this..

http://www.cbsnews.com/news/60-minutes-colombia-advertising-to-sell-peace-not-products/

[rosarugosa]

That is great Catherine, and very timely for me. We spent time this past week with a dear friend who lives in Colombia. She is from here and her husband is from there. They lived in the USA for many years then moved to Colombia where they own a small resort property. DH & I have started talking about the possibility of visiting, but the question of safety arose. (Our friend claims it is safer there than here). Maybe it is getting safer!

[ToomuchStuff]

You know how strongly I believe in the power of advertising to change people's behavior, for good or ill.


http://www.cbsnews.com/news/60-minutes-colombia-advertising-to-sell-peace-not-products/
Nope, and I first heard about this last year on NPR. (never get to watch 60 minutes)