Toxic Masculinity

[LDAHL]

Just saw one of those Gillette ads scolding men for all their many sins. How this will sell more razors is a mystery to me. Is there a significant woke market segment this is intended to reach?

My wife claims they charge more for the equivalent women’s products. Wouldn’t changing that be a more effective form of virtue signaling?

[catherine]

I saw that ad--it was posted on one of my FB feeds. The art and science of consumer advertising is very interesting. It's not uncommon at all for ads to appeal to the cultural values du jour, with no apparent connection to product features. It's all PR, ever since women were compelled to start smoking in the 1920s because PR giant Bernays told them that smoking=freedom and independence.

Then there's the happy, kumbaya Coke ad "I'd like to teach the world to sing" reflecting the peace/love era.
Then there's the Dove ads, telling women that they are beautiful no matter how much they weigh

This Gillette ad has already stirred a lot of controversy, from what I saw on the news, but they're not pulling it. At least it's getting them some publicity, and as they say, there's no such thing as bad press.

[Teacher Terry]

Haven’t seen it.

[catherine]

https://observer.com/2019/01/gillette-commercial-toxic-masculinity-confusing-inspiring/

[bae]

I still use the same straight razor I purchased in 1983.

[LDAHL]

I still use the same straight razor I purchased in 1983.

Perhaps a genderfluid razor would be more appropriate for the times.

[Alan]

https://scontent-ort2-2.xx.fbcdn.net/v/t1.0-9/50005796_804004493274359_4048119728609165312_n.jpg ?_nc_cat=108&_nc_ht=scontent-ort2-2.xx&oh=7c1119c8b0b18ee959596481f22beded&oe=5CC4CF6E

[jp1]

Maybe if they'd just smile more they'd be more likeable. I mean, really, Brett Kavanaugh just seemed so emotional when he was testifying.

[beckyliz]

Maybe if they'd just smile more they'd be more likeable. I mean, really, Brett Kavanaugh just seemed so emotional when he was testifying.

nailed it.

[catherine]

Anybody see this parody? Enjoy!


https://www.youtube.com/watch?v=mj8VpuLSkHY&fbclid=IwAR2YwovwCcrchjHLtDQqlPk1_ydFHN859eAROOJUm E1iDdg9ToVqKfZtl8k

[bae]

What is "masculinity"? Is it necessarily "toxic"? What would "non-toxic masculinity" look like?

[LDAHL]

What would "non-toxic masculinity" look like?

Pajama Boy?

[bae]

Pajama Boy?

I have a fine collection of kigurumis, you have to be pretty masculine to carry them off well!

[LDAHL]

Trevor Noah? He’s aggressively non threatening.

[jp1]

What is "masculinity"? Is it necessarily "toxic"? What would "non-toxic masculinity" look like?

Personally I don't think non-toxic masculinity is an oxymoron. One can be masculine without being a mean asshole. I suppose if someone were looking for a quick a simple guide I'd simply suggest that they don't be a dick.

Personally I felt masculine today when I successfully changed out the side mirror on my car. SO needs the car to travel to the various hotels under his management. For a couple of weeks now he's been having to lean into an odd angle in order to make use of the mirror that had been jerry-rigged in place with packing tape and a gatorade bottle lid. Which was probably a safety hazard. So I did what I could to make the car safer for him to drive. I can't think of too many things more masculine than making something a little bit safer for a loved one.

[LeonardoCandoza]

Silly stuff to capture eyeballs, best we can all do is ignore it.

[dado potato]

I have embarked on an in-home Jane Campion film festival (mainly streaming from Amazon Prime). I started with Episode 1 of her mini-series Top of the Lake

Campion represents toxic masculinity as a tendency toward aggression and control (especially control of females).