Originally Posted by
iris lilies
I already mentioned this in another thread because it was such a page turner: Last Call for Bud Light: the fall and future of America’s favorite beer.
The author was a perfect person to write this book because he worked at a high-level for Anheuser Bush and left a year before the big meltdown of Bud Light. It seems that so many sensible people have the same view of this fiasco, and it is that pairing with Dylan Mulvaney was not the smartest thing in the world, but Anheuser could’ve come out of that little problem if they had acted right by simply apologizing. But they kept doubling down and doubling down and doubling down again, revealing the inability of their foreign overlords to understand the American beer market and the Bud Light customer.
This book author wants to see Anheuser Busch purchased by an American and brought back into the fold of great American brands.