Or they could freely join together and form a union, to exert their own influence over supply/demand.
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With the exception of a few consumables we ran short on I didn't buy a thing over the weekend. Keeping my $$$ out of the mix for those few days was my contribution to the solidarity movement of those with little voice in the matter. I really don't like to shop anyway and I do like to watch football and eat pie with my family so it all worked out pretty well. (For the record, none of us went shopping, even DW who likes it quite a bit more than I do.)