Regardless, we can all come up with plenty of explanation as to why Sarah Palin surely didn't have guns in mind when she was putting people in her crosshairs. However, the reason that I, and others, did get that meaning from her was because when considering what someone says I take into account not just the immediate communication at hand. In the case of Gregg and his relatives that likely means that he doesn't expect them to shoot him. In the case of Sarah Palin that means taking into account the many times she's spoken out in favor of Second Amendment rights and about evil democrats that want to take them away. Not to mention that she has a sizable following who are much more into guns then telescopes. If she had honestly not intended a weapons motif when using crosshairs she could have used camera or telescope imagery or whatever to make that clear. And with all the political consultants out there that pick through every single word of every marketing piece or advertisement that a politician releases, I find it difficult to believe that her crosshairs meant anything other then guns. They didn't have to be that blunt because they knew that people would come to that conclusion.