While I'm at work I often stream a radio station from Boulder CO, KBCO. They recently got a new advertiser. Or IHeartRadio did, but whatever. Anyway, the advertiser is a website called Dudes on Dudes. At first I wasn't listening but the name caught my attention and I was like "whoa! This is not something I expected to hear being advertised on the radio!" It turns out though that it's not a gay porn site, it's a site about bro stuff like sports, geared towards 20-35 year old straight men, probably intending to compete with Barstool Sports. Every time I hear the ad all I can think is "they did not talk to a single gay man about the name before they launched because literally any gay man would have immediately warned them that this was a bad choice of name.