in another thread a few days ago, I ask about the current status of E.S.G.* investing, if that is still a thing.
last week this book was published:
Last Call for Bud Light: the fall and future of America’s faborite beer by Anson Freicks, a former executive at Anheuser Bush.
I’ve heard one thorough interview of this guy and immediately went out and bought the book because he traces the history of E.S.G. ratings and companies that focused on those ratings, why and how that was carried out and how it all affected the fall of Budweiser light beer.
Great timing for me! And honestly great timing for the author because it appears that companies going forward with stronger DEI programs or any DEI program at all, are diminished in number.
He left AB in 2022 less than a year before the Bud Light fiasco. He has great insider information about the culture there, how and why Executives left St. Louis for New York and changed their company values, and the blunders the company made after Dylan Mulvaney ad campaign and he talked about who would’ve been making those decisions and why.
apparently the Brazilian Belgians (or is it the Belgian Brazilians?) who own the company have European sensibility and were not going to pull back back from Dylan Mulvaney, or apologize to their core customers they alienated. When the president of Bud Light went on his apology tour of the United States, giving Non apologies, this author claims he was told the exact script to say, and there was definitely a “no apology “theme.
* Environmental, Social, and Governmental