I just do not understand this. After Christmas all the Christmas stuff goes on clearance. This is my 3rd Christmas at Target and the first time I've ever seen this. We were salvaging out what was left of the stuff and there were 40 rolls of wrapping paper and it was just about shredded. Apparently people were breaking open 3 and 4 roll packs and picking out the ones that they wanted! Nothing had a scan bar on it. The woman I was working with has been there 20 years and she said she's never seen that before either. It's just paper, people! It is not going to improve your life one little bit to get that one particular roll of paper in a 4 pack!