DW and I know people who find the whole money thing befuddling. Well, they know how to spend it (maybe not wisely but they know how) but they don't have the interest (and, some, not the personality) to learn more about managing their money. If this advisor is on the up and up and is willing to put his/her foot down and say 'no' to friend's dumb ideas (like loaning friends large sums of money), then $100 a month might be a decent price for a little financial fitness training. Shouldn't need $100 worth of help every month for forever, though.

I'd be curious as to what kind of "managing" either rosa's friend or the advisor thinks is going to get done for $100/month. If it's just putting the advisor's name down on investments and financial forms as a contact so they can have a general idea of how much money is there, that's too much money for that. If it's actually looking at allocations and doing the work of buy/sell/transfers until appropriate diversification is achieved, it's expensive but retail handholding always is.

Personally I would say no; I have zero interest (ha!) in an arrangement like this. But I could see a complete financial neophyte finding value in it if the monthly fee was for true fiduciary help and not just a convenience fee and if it didn't go on for years on autopilot (occasional reallocations, etc. aside).