I may surprise you by agreeing that it’s a dumb ad, and unnecessary.
Some wise gay folks are distancing themselves from the “T+” crowd of LGBTQ+ after observations that tolerance for LGBTQ plus folks as a whole has dropped since the “T+” crowd has commandeered the conversation.
Here, an original Stonewall activist and founder of gay Pride parades all over, gives his view after being attacked by trans activist in a recent Pride event.
https://m.youtube.com/watch?v=0Lx7uRPsLRE