The drought in western states was a big factor in the reduction of cattle herds.
Now the prices of live cattle as well as ground beef are higher than ever.
Substitutes for beef make sense to me.
I am making tacos for dinner tonight, using TVP I bought 2 years ago.
It is going to be yummy. I have an oregano plant growing on the sun porch... I am using thin-cut oregano leaves for seasoning along with the usual dry spices.