All this sugar ingestion impacts our pocketbooks with the cost of rising insurance and medical care for diabetes, etc. I think there are other ways to make people aware though; it seems like by now even the brain dead would know that excessive soda consumption is not a good thing...but they don't seem to. It doesn't make sense to me that we give huge subsidies to corn growers so they can make oodles off of the end product that sweetens soda and then we tell the consumer he can't have it. Seems like the laws or lack of incentive should be on the other end.