Quote Originally Posted by Rogar View Post
I've been wondering how commercial TV will fare. About half of the commercials are for businesses that are closed.
That's part of the long tail I mentioned in one thread or another here (maybe "Boy that Dow"). There are going to be ripples from this pandemic which will be felt several levels removed from the actual medical issue and the slump in the world market indexes. People without money won't be buying goods or experiences. Expect that the cruise industry will come back minus a few brand names people recognize now. Some near-luxury branded goods won't be seen again in stores. Many restaurants and bars and hair salons will close for not having enough funds to continue paying the bills until business comes back. Many boutiques and specialty stores (cosmetics, fancy pet food, etc.) are going to take a hit, in some cases fatal. And then there will be the ancillary businesses, like ad agencies, travel consultants, and freelance video producers, that suffer for lack of money floating around.

I wrote in the Boy that Dow thread that I expect the market to come back relatively quickly. I still do; market averages are not the entire economy. But this pandemic is going to leave a sizable mark on lots of people who don't suffer more than a cough for a few days.